When a Kindle is not a Kindle – Reading books on another device


My last several blogs have focused on the Kindle e-book reader – but that tablet is not the platform for partaking of the Kindle experience. Amazon.com currently offers several versions of a Kindle app for mobile phones and other devices: the iPhone; Windows personal computers; Mac computers; some models of the Blackberry; the iPad; Android phones; and the Windows Phone 7 operating system. (Click here to view the various Kindle apps and system requirements.)

I have only recently downloaded the Windows PC app; it is the only device I own that supports one of the apps. My Blackberry Curve is not one of the Curve models that are compatible with the Kindle app. I have begun reading “Aesop’s Fables.”

My impressions so far of the Windows PC app: “Page turning” is as easy as using a mouse’s scroll button or hitting forward and back arrows. Additional convenient features include a “Home” button to return to the main menu, the ability to make notes about the material, the ability to change font size and brightness and the ability to read the text in one or two columns. You can navigate easily to your notes or to highlighted sections you have marked in the text. The computer screen makes for a larger reading area than the Kindle tablet. However, this app cannot duplicate the Kindle tablet’s e-ink technology that makes electronic reading similar to reading a printed book (computer screens are back-lit, which can lead to eye strain).

Regardless of which Kindle format you use, Kindle customers have one huge advantage: Amazon.com makes your e-book available for repeated download on multiple devices. So if you lose your Kindle tablet, once you buy a new tablet you can simply re-download your e-books at no additional charge. I have downloaded a couple of the titles from my Kindle tablet to my computer Kindle app. This customer service feature provides a peace of mind for anyone who worries about purchasing a lot of electronic books only to lose the reader.  This feature helps you deal with data storage limitations too, since you can delete titles you have read to clear up room on the device; you can always download the title again in the future if you wish to read it again.

Check soon for the next Kindle blog: Further observations on the Kindle tablet

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Is Apple all that?


This report by Douglas A. McIntyre with 24/7 Wall St makes a case for Apple (AAPL) as the second-most valuable corporation in America, after Exxon Mobil, in terms of market value.

Apple posted record revenue of $20.34 billion in the third quarter of 2009. Revenue was up 66 percent from the same quarter a year ago. The total value of Exxon Mobil’s shares creates a market cap of $362 billion, while Apple’s is $284 billion. That’s ahead of such giants as Wal-Mart, the world’s largest retailer.

McIntyre cites analysts, who point to Apple’s rapid growth, which he says is unmatched by any other major American corporation. With hot-selling iPhones, iPads and Mac computers, the analysts may be right.

 

But I can’t help thinking of the changing taste of consumers. Exxon deals with oil, perhaps the world’s most valuable commodity, while Wal-Mart of course sells such a large diversity of products and has a reputation of selling for less. Apple has done well to move beyond simply selling computers. Yes, Apple’s products are fashionable. But they are only into one segment of the economy: consumer electronics. Changing consumer preferences or bad publicity (such as the iPhone antenna problem) or the eventual loss of magnate Steve Jobs could upset the Apple cart. So I would urge caution when looking at Apple as an investment. What goes up can — and often will — go down.

 

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