Leap (Year) into marketing opportunities


This February is extra special because it only comes along once every four years — it’s Leap Year!

Here are some facts and fun trivia about Leap Year.

If you’re looking for an opportunity to reach customers in a new way, consider building a marketing campaign around Feb. 29. Some restaurants give a free meal or dessert to people on their birthday–Feb. 29 would be an excellent day to go the extra mile for people whose birthday only technically comes around once every four years. Restaurant owners: perhaps you should consider giving this Leap Year customer both the meal and a dessert free as a goodwill gesture.

Other businesses can take advantage of the extra day this month. Consider giving a 29 percent discount on items that are normally 25 percent off. Jewelry stores might take advantage of the Irish legend of women proposing to men on Leap Year Day (as mentioned in the movie “Leap Year”), and offer a deal to women on men’s wedding bands.

On another topic, today, Valentine’s Day, is the second birthday of Jason’s Marketing Primer. I launched this blog two years ago today. Read my first post here.

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