2012 predictions: Tech vacations and slower Facebook growth


Mashable has made seven predictions for social media in 2012. While predictions can be about as accurate as throwing darts or drawing straws, one of Mashable’s predictions is a safe bet. The list of predictions is here.

I agree that Facebook’s explosive growth in terms of new members will flatten in 2012, but the amount each user spends on the site will grow. Just about everyone except my parents has joined Facebook (and I don’t see my parents joining anytime soon).

Now I’m going to ignore what I just said about predictions being hard to make and issue one of my own: People will start to take time off from the digital and virtual realms in 2012. I’ve started to see stories being published urging people to turn off their digital devices for a while or to log off of social media sites like Facebook. Mashable reports that the Caribbean nation St. Vincent and the Grenadines is challenging visitors to leave their gadgets at home as part of a “digital-detox vacation package.” Participants of the low-tech vacation will receive a guidebook telling how to function on a vacation without technology.

I think many people are getting worn out from the constant barrage of social media and texting that’s made possible from smart phones they have with them even when they’re not in front of a computer screen. That’s in addition to mobile phones making it impossible for many employees to leave work at the office.

Ericsson ConsumerLab recently released results from a survey of 2,000 American teens ages 13 to 17. The results showed teens still prefer meeting face-to-face versus texting and checking statuses on Facebook. Teens said they would miss face-to-face communication the most if it were taken away. Texting came second.

While I believe that more people will take time off from Facebook and other digital distractions this year, I will not be one of them. I am one of the statistics who relies on mobile phones, emails, Facebook and more to stay in touch with relatives and friends, and to earn a living (not to mention maintaining my blogs). If you take a digital vacation, I hope you will check out my blog once you return!

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About Jason Reynolds
I'm a reporter, blogger, husband and aspiring author. When I'm not working, spending time with the family, or reading (which is quite a bit), I enjoy cooking, traveling, photography and wrangling my family's cats and chickens.

One Response to 2012 predictions: Tech vacations and slower Facebook growth

  1. Pingback: Customer DISsatisfaction — when surveys create disgruntled clients « Jason's Marketing Primer Blog

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