Barbie and Ken – the couple that accessorizes together, stays together


It’s official – Barbie and Ken are back together!

(Cue: Falling balloons and champagne corks popping).

I had no idea America’s favorite plastic couple had previously split. But this report on CNN/Money says the pair went their separate ways in 2004. Maybe I was too caught up in life back then to have caught the news. Or maybe Ken and Barbie’s PR firm worked diligently to keep the news under wrap then.

All kidding aside, this “announcement” today, on Valentine’s Day, is a brilliant move by Mattel. Barbie Inc. has been battling Bratz dolls for some time, and Barbie had been on the decline until recently. So, while this announcement is a gimmick, it also could build great buzz for the brand. Certainly, a couple that has had a rocky relationship reflects reality more readily than a picture-perfect relationship like Barbie and Ken previously had.

As the saying goes, “Any publicity is good publicity.” That’s not always true, but in this case, it works.

By the way: Happy birthday to Jason’s Marketing Primer! I launched this blog one year ago today. I plan for 2011 to be an even more prolific year than 2010!

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About Jason Reynolds
I'm a reporter, blogger, husband and aspiring author. When I'm not working, spending time with the family, or reading (which is quite a bit), I enjoy cooking, traveling, photography and wrangling my family's cats and chickens.

One Response to Barbie and Ken – the couple that accessorizes together, stays together

  1. Pingback: Tweets that mention Barbie and Ken – the couple that accessorizes together, stays together « Jason's Marketing Primer Blog -- Topsy.com

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