‘Healthy’ marketing opportunities


A bicycle tour wound its way into Athens today (Sept. 14), providing city businesses a chance to show themselves off to potential future tourists.

The Bicycle Ride Across Tennessee, or BRAT, is an annual tour organized by the Tennessee State Parks, Tennessee Department of Transportation and the Cumberland Trail Conference. A portion of proceeds benefit The Cumberland Trail Conference, a non-profit organization that promotes the Cumberland Trail State Park. The tour is staged along one of six basic routes each year to showcase different rural regions of the state.

The 175 cyclists in this year’s tour came not only from the Volunteer State but from surrounding states and even as far away as Michigan. They made camp tonight at a city park and were setting off the next day for Fort Loudon.

But before they settled in for the evening, all 175 cyclists and their support staff of 20 dined in nearby restaurants. To the best of my knowledge, no local business offered special deals to the cyclists. But they could have picked up future business by doing so.

Events like this present great opportunities for a community to market itself to potential future tourists. Scan the local news for events that draw visitors to your community and decide how you can use the event to market your business. In the case of a bicycle tour, you could hand out water bottles labeled with your logo. If you own a retail business, hand out special discount cards at such happenings that offer free shipping. The possibilities are endless by creating good will with people who like to travel.

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About Jason Reynolds
I'm a reporter, blogger, husband and aspiring author. When I'm not working, spending time with the family, or reading (which is quite a bit), I enjoy cooking, traveling, photography and wrangling my family's cats and chickens.

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