The brilliance of pink rope


My girlfriend’s car was rear-ended the other day. She and the other driver were alright, fortunately. But, her car’s bumper was twisted out of place, which prevents the trunk from closing.

We went to Lowe’s Home Improvement to buy rope so I could tie down the trunk until the insurance companies work things out and send her car to the body shop. While I knew, intellectually, that home improvement stores had taken a number of steps some time back to market to female consumers, this visit was my first personal experience with the phenomenon. Lowe’s and its competitors began offering workshops for women-only as well as retooling their inventories to include such items as tools with extra cushioning on the grips.

Not to mention carrying rope in more colors than just white or brown. I was about to walk off with the white rope when my girlfriend grabbed the pink product. I take my hat off to the manufacturer of the bright pink product for taking advantage of product differentiation so successfully.

Lowe’s has also become a master at planning product placement to move more inventory, according to BaselineMag.com. The “planograms,” or data-driven shelf plans, influence where is item is placed on shelves. The plan is created through the use of analytical software to determine which products make the most profit and what location gets the best results.  Major suppliers have access to Lowe’s store layouts. Baseline cites a retail expert who credits planograms with helping Lowe’s target women through attention to atmosphere and aesthetics.

It’s working so far with my girlfriend. …

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About Jason Reynolds
I'm a reporter, blogger, husband and aspiring author. When I'm not working, spending time with the family, or reading (which is quite a bit), I enjoy cooking, traveling, photography and wrangling my family's cats and chickens.

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