Holy cow – marketing can be fun, especially when bovines are involved

ATHENS, Tenn. – Marketing can be fun – especially when cows are involved.

The Athens area is well-known for its ties to the dairy industry. Lots of families have made a living from bovines. The Mayfield Dairies Farms Inc. empire is based here, after all, producing Brown Cow ice cream treats, milk and other delicious items.

The area’s dairy heritage will be celebrated this weekend during the National MooFest, a young yet growing festival dedicated to all things dairy. The Newman family got the idea for the event from the National Cornbread Festival in South Pittsburg, an event that draws thousands of visitors per year to that small town to celebrate cornbread (South Pittsburg’s tie-in is that Lodge cast iron cookware is located there). So, the Newmans launched MooFest several years ago.

This is the first year that MooFest will run for two days. Events will include music, a homemade ice cream contest, a contest for other dairy recipes, the “Moo-Pie Auction” for charity, lots of food to taste, and a carnival.

The MooFest will draw people to this area from throughout the region and showcase all this small community has to offer, from the nearby mountains to historical attractions like an old train depot in the city of Etowah. The hope is to make MooFest just as big an event as the Cornbread Festival in South Pittsburg. Marketing can be fun, and it can benefit an entire community.


About Jason Reynolds
I'm a reporter, blogger, husband and aspiring author. When I'm not working, spending time with the family, or reading (which is quite a bit), I enjoy cooking, traveling, photography and wrangling my family's cats and chickens.

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